Bloomberg News - by Benjamin Katz and Frederic Tomesco
April 25, 2018 2:35 PM EDT
Airbus SE plans to cap its takeover of the Bombardier Inc. CSeries jetliner by scrapping the Canadian plane's 14-year-old branding, people familiar with the plan said.
Among the names under consideration for a plane in which Bombardier invested more than US$6 billion is "A200," according to the people, who asked not to be identified as no decision has been made. The designations A210 and A230 would be applied to the CS100 and CS300 variants respectively.
Rebranding the jet, which would slot in below Airbus's A320-family narrow-bodies, would help fold it into the European company's lineup and provide some reassurance to potential buyers about its long-term future, the people said. The change is likely to be announced soon after the purchase of a controlling stake closes, potentially in time for the Farnborough Air Show in July.
- Airbus Deal Closing Before end of May 2018 as reported on Fliegerfaust on April 2, 2018 (read it here)
"It's no secret that the program today is not profitable," Richter said. "The plane is too expensive. We'll have a discussion with suppliers because it makes a big difference if you have 300 or 1,500 in your order book."