The real reason Airbus is retiring its A380 superjumbo jet
Evolving technology and terrible timing stopped the Airbus A380 from ever really taking off
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by Sophia Epstein for wired.co.uk
The Airbus A380 is the world's biggest passenger jet plane – and the plane many might imagine when thinking of splurging on a first-class seat, getting a free business class flight with their company or even relaxing more than in many other planes in economy – the double-decker plane offers more comfort and stability than its rivals.
Sometimes this goes to the extreme. Private flat-bed suites, an up-in-the-air lounge and cocktail bar, personal mini-bar at each seat – Emirates even built shower spas on board of its fleet of the double-decker planes.
"We've developed the most passenger preferred aircraft in the world," Airbus head of business analysis and market forecast Bob Lange says.
So why has Airbus decided to kill it?
The main reason the company will halt production of A380 after 12 years, from 2021, is the low number of planes sold. "In the end, you have to face facts, and we...
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