Airbus Busy To Get First Asian Low Cost Carrier Order For Its A220 - Starting The Game...
A220 embarks on demonstration tour across Asia
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August, 2, 2019 - by Addison Schonland for airinsight.com
... Why send a single class cabin on a demo tour? The answer is that the aircraft is being aimed at the region's LCCs. AirAsia is right at the center of the target. What Bombardier could not do – get Tony Fernandes over the line – Airbus hopes to do. All Airbus needs is one LCC customer from this trip and the one-upmanship war starts.
No LCC can allow a competitor any advantage. This market is hot for LCCs as rising incomes make air travel affordable.
The A220-300 is light enough to allow service into the plethora of short runways across the region – runways to small for an A319. Tony Fernandes knows this.