Bombardier Confident In CRJ Sales Upswing
Bombardier: "However, I think having that JV with Airbus as a partner strengthens all of commercial aircraft and certainly can open doors for new opportunities where we may not see them today." Does it come as a request, again, from Ottawa? Sorry "again" China?
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** Comments by Sylvain Faust: Interesting when we know that sales reps have been ask to try to convince has many none USA customers to convert their pending CRJ orders and interest into CSeries orders... **
AINOnline - by Sean Broderick - December 28, 2017, 9:26 AM
While much of the air transport world's focus remains fixed on Bombardier's C Series partnership with Airbus, the Canadian manufacturer continues to express confidence that its legacy regional jet line will win more sales as the sector's aircraft replacement cycle accelerates in the coming years.
"I think the replacement cycle is real and I think it's coming, and we're well positioned," insisted Bombardier Commercial Aircraft president Fred Cromer.
Key drivers include fuel prices, aircraft age, and an "up-gauging" trend that has resulted in, for example, 70-seat aircraft replacing 50-seat regional jets. Fuel has stayed relatively cheap since mid-2014, which has helped make 50-seat RJs marginally economical to operate. Eventually, though, their operators will park them, and Cromer sees room for the CRJ900 and 1000 series to gain traction.
"If you look at the fleet plans of the major airlines, they've continued to see over time phasing those out and up-gauging to larger aircraft, which we think benefits primarily the CRJ900," he said during the manufacturer's recent investor day.
Bombardier expects the CRJ's new Atmosphere cabin to boost sales campaigns. Unveiled in September and slated to appear on customer aircraft starting in mid-2018, the new cabin reflects a response to customer calls for a more appealing interior.
"We canvassed the marketplace and we talked about the specific requirements as our customer base [looks] forward on the CRJ," said Cromer. "Overwhelmingly, the answer was on making a better solution to get more cabin stowage and refresh the interior."