100-year old KLM celebrates as challenges lie ahead
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October 8, 2019 - by RICHARD SCHUURMAN for airinsight.com
How to celebrate your 100th birthday?
KLM knows only one way to do it: BIG and in style. Koninklijke Luchtvaart Maatschappij used its founding date October 7 to good effect to invite special guests, former KLM bosses, the minister of Finance, and media to commemorate this special occasion, as KLM is the only airline in the world still to fly under its original name a century on.
While October 7 is THE date, it has been and will be party-time for the past and next weekend too, with more staff and guests invited to visit the special KLM Experience, where the airline showcases its heritage, today and future.
For the occasion, it fittingly changed Hangar 10 Albert Plesman into a party hall, the hangar named after the founding father and the first CEO of KLM.
Although he still feels emotion and proudness each time he sees historical footage in KLM's latest video, CEO Pieter Elbers is very much a man of today with the difficult task of steering the blue birds safely into the future. It was his remarks and those of Air France-KLM Group CEO Benjamin Smith during a Q and A-session that were of most interest to the invited media.
Where to grow?
Since its first services started in May 1920 between London and Amsterdam
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