American, Delta and United each have their own strategy when it comes to premium seat configurations. A look at what guides these decisions...
ANALYSIS: What guides US carriers' widebody premium decisions?
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April 18, 2019 - BY: EDWARD RUSSELL for flightglobal.com
There is a premium revolution underway at the US network carriers. Business class seats are becoming more spacious and private, and premium economy cabins - long the missing onboard segment - are becoming standard with widebody fleets due for outfitting in the next two years.
But where American Airlines, Delta Air Lines and United Airlines break is on how many of each premium seat to offer - critical calculations that are part of their larger revenue and margin-boosting segmentation initiatives.
"The focus on premium passengers is aligned with a focus on higher margins for legacy carriers," Evercore analyst Duane Pfennigwerth said on investments in February.
American, despite being the first with premium economy, has smaller business cabins on comparably sized aircraft than either of its competitors. Delta has the largest premium economy cabins and United the largest business class cabins of the three...