With Just 22 Words, This United Airlines Flight Attendant Brilliantly Explained What's at Stake With the Boeing 737 MAX
It's all about your brand--what you think you stand for, and what others perceive
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March 14, 2019 - By Bill Murphy Jr. Contributing editor for Inc.com
This is a story about fight attendants, airlines, and the Boeing 737 MAX--but it's also about who you really are and what your brand stands for.
Earlier today, I thought I was done writing about the 737 MAX for the moment. I'd covered the airline workers' calls for it to be grounded temporarily, and then President Trump's decision to do just that in the wake of two fatal crashes.
Then I saw two other items that made me think it through again:
- Reports that Ethiopian Airlines is sending the "black box" from the 737 MAX that crashed on Sunday killing all 157 aboard to Europe rather than the U.S. It's what The Globe & Mail calls, "the latest sign of the world's growing distrust of the United States on aviation safety issues."
- A statement from Sara Nelson, head of the union representing 50,000 flight attendants at United Airlines and elsewhere, about the decision, finally, to ground the 737 MAX in the United States. Specifically, 22 key words from it:
"It is good news that the 737 MAX will now get the focus it needs to address the concerns of undetermined safety issues. We must focus on the needed fix, rather than the uncertainty of flight.
"Lives must come first always. But a brand is at stake as well. And that brand is not just Boeing. It's America. What America means in international aviation and by extension in the larger world more generally--that we set the standard for safety, competence, and honesty in governance of aviation."