Will Boeing’s New CEO Rename The 737 MAX? ‘I’m Not Going To Market My Way Out Of This’
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January 31, 2020 - by Will Horton for forbes.com
David Calhoun is two weeks into the job as CEO of Boeing and is being closely watched to see how he steers the company's flagship commercial aircraft division and in what ways he breaks from predecessor Dennis Muilenburg.
For future products, Calhoun is resetting, but not abandoning, the prospect of a clean-sheet aircraft design. On government relations, Calhoun wants significant improvements with regulators.
And for the 737 MAX, will he rename it?
"I'm not going to market my way out of this," Calhoun told CNBC. His quip is a major difference from Muilenburg's buttoned-up approach, but does not necessarily depart from Boeing's previous plan to put the grounded 737 back in the air as the MAX and not with another name.
Yet Calhoun was given the opposite advice by Steven Udvar-Hazy, the executive chairman of leasing company Air Lease, which...
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