Opinion: The Mistakes Behind Bombardier’s Commercial Aircraft Failures
Bombardier management failed at the most basic step of corporate decision-making
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August 8, 2019 - bu Antoine Gelain - for aviationweek.com
- Bombardier management failed at the most basic step of corporate decision-making
It all started with a strategic dilemma at the end of the 1990s. Bombardier had been very successful with its CRJ family of airplanes, stretching its original 50-seat version into 70- and 86-seat ones, but it was reaching the end of what could be done with this generation of aircraft and within the regional segment.
After spending around US$5.5 billion to develop the aircraft (more than twice as much as initially planned) and losing billions in the process, Bombardier's leaders realized that carrying it on would probably bring the whole company down
Bombardier management failed at the most basic step of corporate decision-making: analyzing industry dynamics and using that analysis to inform strategic decisions
- "Bombardier/Beaudoin family with only 17% ownership & 51% of the vote wants to play "sorcerer's apprentice" with the company,it should be up to them to buy the majority of the asset with "their money" I can't disagree!", Isabelle Dostaler - FliegerFaust ›
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