VistaJet targets Middle East for expansion
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Aviationweek - Nov 12, 2017 - Madhu Unnikrishnan | ShowNews
Business jet operator VistaJet has doubled its Middle Eastern business this year, and aims to increase its growth in the region with new approvals to operate in Saudi Arabia.
The company hopes to capitalize on what it says is a trend in the region from fractional jet ownership or full ownership of business aircraft. VistaJet has seen its flagship Program membership double in the Middle East this year. Program membership is a multiyear subscription that allows members the highest-level access to VistaJet's fleet. The company is pitching the Program membership as an alternative to business jet ownership.
The overall Middle East business aviation market is expected to grow by 9% this year. The market has changed, VistaJet says, so that now 70% of business aviation traffic in the region is corporate, rather than personal. VistaJet believes its globally uniform product and operations worldwide positions it to capture more of the changing Middle East business aviation market.
"We're delighted to announce ...