Embraer counts on Boeing heft for E2 sales boost
Embraer still appears to be in a bit of a holding pattern
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July 23, 2019 - by Scott Hamilton for leehamnews.com
Embraer still appears to be in a bit of a holding pattern following the Paris Air Show in which it announced orders and commitments for only 76 EJets. Two additional orders announced at the show were previously under the Unidentified category.
This seems to be following a pattern set with the Bombardier C Series, in which sales were slow while the market waited for the deal to close in which Airbus acquired 50.01% of the C Series program.
Initial A220 orders
After the transaction closed, effective July 1 last year just before the Farnborough Air Show, Airbus announced at the international event orders from Moxy Airlines and JetBlue for the C Series, renamed the A220, for 60 each.
Bombardier started the negotiations. In the case of JetBlue, Airbus' last minute majority ownership of the C Series proved to be decisive, LNA was told at the time. A "kicker" for A321neos, wrapping the A220 into the package, proved more than Embraer could overcome for its E195-E2.
As the incumbent carrier, with E190-E1s at JetBlue, market intelligence indicated Embraer was favored in the campaign.
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