"If you try to kill someone, don't miss.” - Boeing facing CSeries
An earthquake in the transatlantic jetliner duopoly caught Boeing off guard.
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CNN - by Jon Ostrower October 23, 2017: 1:18 PM ET
- "That's a direct consequence of the tariff discussion," said the senior leader close to the deal. "If you try to kill someone, don't miss."
- But Boeing's leadership was betting on China taking over the C Series, not Airbus, according to two people familiar with the company's thinking
Last week, Europe-based Airbus signed a deal with Canadian plane maker Bombardier to acquire 50.01% of its flagship jetliner, the embattled C Series.
The C Series program became imperiled when the International Trade Administration, an arm of the U.S. Commerce Department, recommended a pair of tariffs totaling roughly 300% on the delivery of each airliner into the U.S.
Many expected the U.S. plane maker to find ways to operate should the crippling tariff be imposed. Few expected Airbus (EADSF) to swoop in so decisively.
The aerospace business is typically marked by incremental moves, but the European and Canadian alliance may significantly alter an industry that has world leaders acting as champions and sales representatives. Both the Canadian and U.K. prime ministers have encouraged the U.S. to drop its challenge to Bombardier, threatening future Boeing deals in both countries.
Since news broke last Monday about the Bombardier-Airbus partnership, many in Boeing (BA) have expressed confusion about the benefit to its rival. Others are downright dismissive about whether the deal will survive at all. But in either case, Boeing is trying to figure out what the biggest change in the jetliner business in 30 years means for its future.
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