Pollution: Airlines scramble to overcome polluter stigma as 'flight shame' movement grows
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SEOUL/STOCKHOLM/LONDON (Reuters) - In Lorna Greenwood's London home, there is a shelf lined with travel guides. But the 32-year-old mother and former government employment lawyer has given up flying.
Commercial flying accounts for about 2.5% of global carbon emissions today but without concrete steps, that number will rise as global air travel increases.
The aviation industry has set out a four-pronged plan to achieve carbon-neutral growth from 2020 and halve net emissions from 2005 levels by 2050.
But airline leaders acknowledge they have struggled to articulate their plans in a way that resonates with the public.
The industry's plan rests on a mix of alternative fuel, improved operations such as direct flight paths and new planes or other technology.
But a widely publicized March study funded by investors managing $13 trillion said airlines were doing too little...
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