Southwest Had a Winning Strategy for Decades. Is It Now Trying the Opposite?
Ask yourself: Are there ways you can expand when others contract?
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Right now, the airlines are in the midst of a major crisis due to the pandemic.
They're losing money every day. Federal bailouts have run out. Industry players are taking actions they hoped they'd never have to, like Southwest warning of furloughs or layoffs for the first time in its 49-year history.
But, they're also looking to the future.
And, after nearly five decades of running its airline according to a single, successful model, there's...
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