The Absent Are Always Wrong!
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13: 30 May 2, 2016 - Quebec, Canada
Updated 10:25 May 11, 2016
The Absent Are Always Wrong!
But where is Bombardier when it's time to come forward publically to answer what's being said in the media about the company? Where is Bombardier when it's time to educate the people about what the company represents, its values, impacts, what it does and accomplish for its community, where is Bombardier when it comes to "actively" promote its entrepreneurial values to all, to our population, to our children? Who at Bombardier Inc. is responsible to go to "the front" in the media and face what is said, reported and insinuated about Bombardier Inc?
Who and when will someone constantly come out and explain proudly to the mass all the technologies that are created at Bombardier Inc. and used around the world? Why being so timid? Is this hiding something? (You see, I'm starting it, since Bombardier is not there taking the lead and defending anything, that's what people do…) "Nature abhors a vacuum" said Aristotle… If there is a gap, something will fill it, i.e. if you don't take care of things, someone else will, and let me tell you, you might not like the end result! I could rest my case right here… but not!
There was a time, not so far go, where corporations preferred to stay out of the public's face, the motto was, the less we speak the less they will talk about us, focusing on taking care of our business. But today this is no longer the way it works… Maybe, to Bombardier, it's because the general population are not customers of their products, so, the less value to they (we) represent? Oh, what a huge mistake this thinking would be. How many are against the government to invest (if that's the word used, what about bailout?) in Bombardier Inc? How many has the appropriate knowledge, the facts regarding past government financing of the company… ? What's the reputation of Bombardier Inc. (vacuum?)
Nowadays, with the internet, in a time where "everyone" has access to so much information, valid or not, often before it's made "officially" public, where 24h a day the social media, a spearhead for the other media channels, can either built or destroy your image and or your message in a few hours, where crisis is constant… But, why Bombardier Inc. being so absent still? Bad understanding? Incorrect perception of today's reality? An old obsolete mentality?
Where's the strategy behind this? What are the objectives by being "missing"? The absent are always wrong!
What would be my strategy base on? Education! So much needs to be done regarding what the people really do know about the company, what it does, builds, creates, where, when, technologies, jobs, innovations, workers, values and so much more… Acquiring knowledge is key to understanding…
Where's the spokesperson at Bombardier Inc. If there's one? I really thing his/her mandate needs a drastic adjustment!